This www.balletdanceshop.com web site (“this site”) is owned and operated by Ballet and Dance Shop. This site is very respectful of our visitors’ concern about the information they provide to us, and how we treat that information. Thus, we have developed this document to answer any questions you may have regarding user privacy and our web site. This Policy may be updated from time to time, so please check in occasionally.
TYPES OF INFORMATION COLLECTED
At this site, we collect both personally-identifiable information and aggregate information. Personally-identifiable information relates to an individual consumer – e.g., name, address, telephone number, e-mail address, credit card number, etc. We only collect personally-identifiable information from individuals who provide it to us voluntarily and knowingly, such as by registering at our site, or by providing name and address information to enter a promotion. We do not require you to register or provide this information to us in order to view our site or have access to much of its content. Additionally, the more detailed the information you provide in Your Profile section, the better we are able to customize your website sessions to best meet your needs. Aggregate information relates to such things as how many consumers visit the site, which pages they access, the type of web browser and operating system you use, the name of your Internet Service Provider, and so on. When you visit our site, we automatically collect this information, and combine it with similar information collected about all other visitors. By collecting this information, we learn how to best tailor our website to our visitors.
INFORMATION COLLECTION AND USE
Ballet and Dance Shop is the sole owner of the information collected on this site. We will not sell, share, rent or give this information to others in ways different from what is disclosed in this statement. Ballet and Dance Shop collects information from our users at several different points on our web site.
We request information from the user during our order process. Here a user must provide contact information (such as name and address) and may provide financial information (such as a credit card number). This information is used for billing purposes and order fulfillment. If we have trouble processing an order, the contact information is used to get in touch with the user.
A cookie is a piece of information that a website transfers to an individual’s hard drive for purpose of keeping records. They enhance your online experience by saving your preferences while your are visiting a particular site. The cookies do not contain any personally-identifiable information and cannot profile your system or collect information from your hard drive. When you view our website, we may place a “cookie” on your computer. Temporary cookies are used for purposes such as counting the number of visits to our sites. These temporary cookies are eliminated when you exit your browser. A permanent cookie may also be stored on your computer by your browser. When you log in, this type of cookie tells us whether you have visited us before or if you are a new visitor. We currently set cookies on your browser in order to track your shopping card and wish list. We do not store any personal information in these cookies, only a reference number to assist you in the ordering process. If you choose to place an order with us, the cookie will be removed when your order is placed. Otherwise, it will expire 24 hours after your initial visit to our site. If a user rejects the cookie, they may still use our site. The only drawback is that you may not be able to place more than one item in your shopping cart.
We use IP addresses to analyze trends, administer the site, track user’s movement and gather broad demographic information for aggregate use. IP addresses are not linked to personally identifiable information.
Web beacons are internet instrumentation that helps us to determine, for instance, whether a page has been viewed. When you ask us to send you information on a promotion or newsletter, we may use web beacons to determine how many of the e-mails we sent were actually opened. In general, any electronic image viewed as part of a web page, including a banner ad, can act as a web beacon.
HOW YOUR PERSONAL INFORMATION IS USED
If you specifically agreed to follow-up contacts by us or asked to be put on our mailing list when you registered, we may contact you from time to time. For example, we may send you marketing or promotion materials; we may respond to your comments or requests for information; or we may contact you if needed in the course of processing a product or service you requested through our website. In the e-mail section of our site, we ask for some personally-identifiable information, such as your name and phone number. We use this information only if we need to contact you directly because our attempts to contact you by e-mail were unsuccessful. We do not use your e-mail address for any purpose other than responding to the message you have sent, unless we have your permission. We also use your personal information to improve our marketing and promotional efforts; to statistically analyze website usage; and to improve our features and content. We may also use your personal information to deliver content that is customized to your interests as we best understand them from the information you have provided to use and your activities on the site.
In the course of doing business, we employ other companies and individuals to perform a variety of functions on our behalf. For example, we use a credit card processing company to bill users for purchases. This company does not retain, share, store, or use personally-identifiable information for any secondary purpose. The agents we hired may have access to personal information if it is needed to perform their functions for Ballet and Dance Shop; however, they are prohibited from using it for other purposes and they are required to maintain the information in confidence. There may be times when we share aggregate information about our visitors (for example, the percentage of male and female visitors to our site) with advertisers, business partners, sponsors, and other third parties in an effort to customize or enhance the content and advertising of our site for our users. We may also aggregate data from web log files (such as your web browser, operating system, pages visited, etc.) to understand how users navigate the site and what features are most popular.
LINKS TO OTHER SITES
This web site may contain links to other sites. Please be aware that we, Ballet and Dance Shop, are not responsible for the privacy practices of such other sites. We encourage our users to be aware when they leave our site and to read the privacy statements of each and every web site that collects personally identifiable information. This privacy statement applies solely to information collected by this web site.
This website takes every precaution to protect our users’ information. When users submit sensitive information via the website, your information is protected both online and off-line.
When our order form asks users to enter sensitive information (such as credit card numbers), that information is encrypted and is protected with the best encryption software in the industry – SSL. While on a secure page, such as those that encompass our order process, the lock icon on the bottom of web browsers (such as Netscape Navigator or Microsoft Internet Explorer) becomes locked, as opposed to un-locked, or open, when you are “just surfing”.
While we use SSL encryption to protect sensitive information online, we also do everything in our power to protect user-information off-line. All of our users’ information, not just the sensitive information mentioned above, is restricted in our offices. Only employees who need the information to perform a specific job (for example, customer service representatives and order processing employees) are granted access to personally identifiable information. All employees are kept up-to-date on our security and privacy practices. Finally, the servers that store personally identifiable information are kept in a securely locked environment.
CHOICE AND CONTROL
You are ultimately in control of the personally-identifiable information you provide to us on our site. For example, from time to time we may offer additional email communications (such as newsletter, special offers, site update notifications, etc); customers may choose not to be included in these e-mail messages by using the customer service section as well as following the instructions included in the e-mail itself. Or, if you prefer, you can cancel your registration altogether and we will take prompt steps to remove your personally-identifiable information from our database. If you choose to take this action, please e-mail our customer service section.
NOTIFICATION OF CHANGES
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